I have noticed over the last several days a disturbing number of memes about the missing Malaysia Airlines plane, many of them trying to be funny and failing miserably. Alongside them are reposts of speculations about what happened from bored media outlets and pundits who seem to think that if you don’t have anything good or factual to say you should say something anyway. So here is a plea to everyone (who reads this). There are 239 people missing along with that plane. These people have families, friends, loved ones. I cannot even imagine, and I hope most of us never have to, the kind of hell these people are going through right now. Send those people love, tender thoughts, strength, compassion. But before you (re)post something that looks funny or cute or “interesting,” pause for a few seconds and think. If you knew someone on that plane, would you still post it?